Hybridization of MNE Subsidiaries

Part 1. Theoretical Foundations

1. Introduction
Florian A. A. Becker-Ritterspach

2. Transfer and Hybridization in MNEs
Florian A. A. Becker-Ritterspach

3. Subsidiary Hybridization — Conceptual and Methodological Tools
Florian A. A. Becker-Ritterspach

Part II. Empirical Results

4. India’s Business Context and the Automotive Sector
Florian A. A. Becker-Ritterspach

5. The Case of Maruti—Suzuki India
Florian A. A. Becker-Ritterspach

6. The Case of Fiat India
Florian A. A. Becker-Ritterspach

7. The Case of Mercedes-Benz India
Florian A. A. Becker-Ritterspach

8. The Case of Skoda Auto India
Florian A. A. Becker-Ritterspach

9. Discussion
Florian A. A. Becker-Ritterspach

Avainsanat: Business and Management, International Business, Management, Organization, Automotive Industry