Creative Cost-Benefits Reinvention

1. Introduction: All You Need Is C(l)ash
Christian Dussart

Part 1. ABCs of Commoditization

2. The Tide of Commoditization
Christian Dussart

3. New Markets, New Behaviors: A Global Shift
Christian Dussart

Part 2. Defining Business Prerequisites (and Ideals) Prior to Action

4. The Value-for-Money Business Perspective
Christian Dussart

5. Re-Reinventing Business Models
Christian Dussart

Part 3. Reversing the Tide of Commoditization Constructively

6. An Integrated Set of New Business Logics
Christian Dussart

7. CVC Approaches: The Disruption Spectrum
Christian Dussart

8. Conclusion
Christian Dussart

Avainsanat: Business and Management, Business Strategy/Leadership, Customer Relationship Management