The Objects of Affection

Part I. Semiotic Theory

1. The Science of Signs
Arthur Asa Berger

2. Consumer Cultures
Arthur Asa Berger

3. Marketing Theory and Semiotics
Arthur Asa Berger

Part II. Semiotic Applications

4. Brands and Identity: We Are Our Brands
Arthur Asa Berger

5. The Objects of Our Affection
Arthur Asa Berger

6. Learning Games and Activities
Arthur Asa Berger

7. Coda
Arthur Asa Berger

Avainsanat: Cultural and Media Studies, Film and Television Studies, Media Studies, Regional and Cultural Studies, Literary Theory, Semiotics