Testimonial Advertising in the American Marketplace

1. Introduction: “The Spirit of Emulation”
Marina Moskowitz, Marlis Schweitzer

2. Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain
Stephen Johnson

3. The Testifying Subject: Reliability in Marketing, Science, and Law at the End of the Age of Barnum
Michael Pettit

4. “After a Season of War”: Sharing Horticultural Success in the Reconstruction-Era Landscape
Marina Moskowitz

5. “The Ten Year Club”: Artificial Limbs and Testimonials at the Turn of the Twentieth Century
Edward Slavishak

6. “The Mad Search for Beauty”: Actresses, Cosmetics, and the Middle-Class Market
Marlis Schweitzer

7. “I am Kay and I Prefer Modern”: Bridal Testimonials and the Rise of Consumer Rites, 1920s–1950s
Vicki Howard

8. “Dear Friend”: Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894–1944
Dominique Padurano

9. “For Us, By Us”: Hip-Hop Fashion, Commodity Blackness and the Culture of Emulation
Mary Rizzo

Avainsanat: History, History of the Americas, Economic History, Marketing, Cultural History, Modern History, US History