Entrepreneurs, Managers, and Leaders

1. Introduction
Anthony J. Mayo, Nitin Nohria, Mark Rennella

Part I. The Entrepreneurs

2. The Guggenheims: Promoting Aviation in America
Anthony J. Mayo, Nitin Nohria, Mark Rennella

3. Juan Trippe’s Early Entrepreneurial Efforts
Anthony J. Mayo, Nitin Nohria, Mark Rennella

4. C. E. Woolman and Delta Air Lines
Anthony J. Mayo, Nitin Nohria, Mark Rennella

Part II. The Managers

5. Juan Trippe and the Growth of International Air Travel
Anthony J. Mayo, Nitin Nohria, Mark Rennella

6. C. R. Smith and American Airlines
Anthony J. Mayo, Nitin Nohria, Mark Rennella

7. William “Pat” Patterson and United Air Lines
Anthony J. Mayo, Nitin Nohria, Mark Rennella

Part III. The Leaders

8. Herb Kelleher at Southwest Airlines
Anthony J. Mayo, Nitin Nohria, Mark Rennella

9. Gordon Bethune’s Revival of Continental Airlines
Anthony J. Mayo, Nitin Nohria, Mark Rennella

10. Epilogue
Anthony J. Mayo, Nitin Nohria, Mark Rennella

Avainsanat: Business and Management, Business Strategy/Leadership, Management, Transportation