Collis, Jill
Business research
Business Research provides a clear and practical guide for undergraduate research methods courses and individual research projects at both undergraduate and postgraduate level. The second edition retains the strong conceptual underpinning and practical orientation that has proved so popular with lecturers and students and introduces a number of new features. Fully revised and updated, Business Research, 2nd edition is an excellent companion text for any undergraduate or postgraduate course in business research methods.
While providing a strong conceptual underpinning of research methodology, Business Research is full of useful checklists and exercises such as:
· Qualities of a competent researcher
· Guide to conducting a literature search
· Rules for designing questionnaires
· Procedure for forming a focus group
· Useful internet addresses
Fully updated with new references, the 2nd edition includes:
· New experiential learning exercises to encourage reflective learning
· An expanded discussion on the use of the internet in research
· A new consolidated glossary
· New design to enhance the learning experience
And the text also uniquely features:
· A separate chapter dealing with conceptual issues helping students to appreciate the importance of considering different research paradigms before embarking upon research
· A dedicated trouble-shooting section to help students to overcome common difficulties such as completing research projects on time and overcoming writers block
Contents Preface
Understanding Research
Dealing with Practical Issues
Dealing with Conceptual Issues
Searching the Literature
Determining the Research Design
Collecting Original Data
Analysing Quantitative Data
Writing Up the Project
Trouble Shooting
Author BiographiesJILL COLLIS is Senior Lecturer in Accounting and Finance at Kingston University Business School.
ROGER HUSSEY is Emeritus Professor at Bristol Business School and Dean of The Odette School of Business at Windsor University, Ontario Canada.
Printing of the book is limited to 10 pages per day.
While providing a strong conceptual underpinning of research methodology, Business Research is full of useful checklists and exercises such as:
· Qualities of a competent researcher
· Guide to conducting a literature search
· Rules for designing questionnaires
· Procedure for forming a focus group
· Useful internet addresses
Fully updated with new references, the 2nd edition includes:
· New experiential learning exercises to encourage reflective learning
· An expanded discussion on the use of the internet in research
· A new consolidated glossary
· New design to enhance the learning experience
And the text also uniquely features:
· A separate chapter dealing with conceptual issues helping students to appreciate the importance of considering different research paradigms before embarking upon research
· A dedicated trouble-shooting section to help students to overcome common difficulties such as completing research projects on time and overcoming writers block
Contents Preface
Understanding Research
Dealing with Practical Issues
Dealing with Conceptual Issues
Searching the Literature
Determining the Research Design
Collecting Original Data
Analysing Quantitative Data
Writing Up the Project
Trouble Shooting
Author BiographiesJILL COLLIS is Senior Lecturer in Accounting and Finance at Kingston University Business School.
ROGER HUSSEY is Emeritus Professor at Bristol Business School and Dean of The Odette School of Business at Windsor University, Ontario Canada.
Printing of the book is limited to 10 pages per day.
Avainsanat: Business research, Business
- Tekijä(t)
- Collis, Jill
- Hussey, Roger
- Julkaisija
- Palgrave Macmillan Ltd
- Julkaisuvuosi
- 2003
- Kieli
- en
- Painos
- 2
- Sivumäärä
- 384 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 140-393-743-5
