Melkman, Alan
Strategic Customer Planning - How to Develop and Implement a Strategic Account Plan
The purpose of this report is quite simply to explain how to prepare a key account plan as an important step towards achieving High Performance Account Management. Industrial, consumer products and services companies each face different challenges. This report addresses all of these.
Avainsanat: Account Plan, Customer Planning
- Tekijä(t)
- Melkman, Alan
- Simmonds, Ken
- Julkaisija
- Thorogood
- Julkaisuvuosi
- 2001
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 262 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 1-85418-255-2