Paley, Norton
Desktop Guide: The Marketing Strategy
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your:
· Markets
· Competitive position
· Customer behaviours
· Pricing strategies
· Products/services
· Distribution
· Finance
· Marketing opportunities
Avainsanat: Marketing Strategy
- Tekijä(t)
- Paley, Norton
- Julkaisija
- Thorogood
- Julkaisuvuosi
- 2000
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 293 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 1-85418-134-3