A nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization,…
Table of contents
1. Sachlich-systematische Grundlegung
2. Aktionsfelder der Marketing-Gleichung
3. Geltungsbereiche der Marketing-Gleichung
4. Marketing-Gleichung als prozessbezogene Perspektive des Marketings
5. Kritische Würdigung
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of…
…Das Marketing-Impulsgeber Team
5. Die Größe zur geduldigen Demut
Teil 2. Wie Sie in 10 Schritten das Marketing erneuern
6. Schritt 1: Denken Sie!
7. Schritt 2: Verstehen Sie!
The premier guide to digital marketing that works, and a solid framework for success
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging,…
Simple, powerful marketing strategies every business can afford to implement
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business…
…Metaphors and marketing: Some Uses and Abuses
3. The Globalization of Markets and the Rule of Three
Jagdish N. Sheth, Can Uslay, Rajendra S. Sisodia
4. Marketing Mix Metaphorosis: the Heavy Toll of too much Popularity
The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department.
"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
–Michael Purcell, Senior Vice President, Product Development, Global Cash Card
"Shiny Objects Marketing…
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your:
· Competitive position
· Customer behaviours
· Pricing strategies