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Petruzzellis, Luca - Rediscovering the Essentiality of Marketing, ebook

Rediscovering the Essentiality of Marketing

Petruzzellis, Luca


Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?
F. Javier Rondán-Cataluña, Jorge Arenas-Gaitán, Patricio E. Ramírez-Correa, Antonio Navarro-García
46. The Effect of Brand Intimacy on Consumer Responses: An