Search "customer experience marketing"

Sauro, Jeff - Customer Analytics For Dummies, ebook

Customer Analytics For Dummies

Sauro, Jeff


The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer

Etherington, Lyn - Customer Loyalty, ebook

Customer Loyalty

Etherington, Lyn


Lessons in customer loyalty from the past
Sionade Robinson, Lyn Etherington
3. New customers, new challenges
Sionade Robinson, Lyn Etherington
4. The benefits of winning customer loyalty
Sionade Robinson, Lyn

Hamilton, Ryan - The Intuitive Customer, ebook

The Intuitive Customer

Hamilton, Ryan


Moving Your Customer Experience to the Next Level Requires New Thinking
Colin Shaw, Ryan Hamilton
2. Imperative 1: Recognize that Customers Decide Emotionally and Justify Rationally