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Dey, Madan M. - Seafood and Aquaculture Marketing Handbook, ebook

Seafood and Aquaculture Marketing Handbook

Dey, Madan M.


  However, many of these businesses fail due to the lack of sufficient attention to marketing.  The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts

Engle, Carole - Aquaculture Marketing Handbook, ebook

Aquaculture Marketing Handbook

Engle, Carole


Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of