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Altmeppen, Klaus-Dieter - Value-Oriented Media Management, ebook

Value-Oriented Media Management

Altmeppen, Klaus-Dieter

136,40€

Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost Loon
Part I. Theories, Concepts, and Findings in Value-Oriented Media Management
2.

Anderson, Eric - Social Media Marketing, ebook

Social Media Marketing

Anderson, Eric

98,95€

Content Popularity and Spence’s Theory of Costly Signaling
Eric Anderson
8. Kapferer’s Prism and the Shifting Ground of Brand Identity
Eric Anderson
9. Maxwell’s Demon and the Dwindling Supply of Consumer Attention
Eric Anderson

Dean, Elizabeth - Social Media, Sociality, and Survey Research, ebook

Social Media, Sociality, and Survey Research

Dean, Elizabeth

62,05€

Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.
The book is organized around the central

Pitt, Ivan L. - Economic Analysis of Music Copyright, ebook

Economic Analysis of Music Copyright

Pitt, Ivan L.

98,95€

Table of contents
1. Economics of Music Copyright: Income, Media, and Performances
Ivan L. Pitt
2. Economic Analysis of Music Copyright:Music Users
Ivan L. Pitt
3. Economic Analysis of Music Copyright: Music Publishers
Ivan L. Pitt
4. Economic Analysis of Music Copyright: Songwriters and Composers