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Barden, Phil - Decoded: The Science Behind Why We Buy, ebook

Decoded: The Science Behind Why We Buy

Barden, Phil

26,40€

He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation

Austin-Smith, Alan - Fantastic: When Being Good is Not Enough, ebook

Fantastic: When Being Good is Not Enough

Austin-Smith, Alan

17,15€

Fantastic people share seven characteristics. Passionate; Creative; Delighting people; Performers; Alive Inside; Always Learning; Have Fun. How many do you have?
Make it all of them. Push your business to shine. Make it fantastic!