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Sauro, Jeff - Customer Analytics For Dummies, ebook

Customer Analytics For Dummies

Sauro, Jeff


The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer

Sand, Felix van de - User Experience Identity, ebook

User Experience Identity

Sand, Felix van de


Customer Experience ist User Experience ist Brand Experience
Felix Sand
3. Wie „Experience“ im Gehirn funktioniert
Felix Sand
4. Wahrnehmung und Aufmerksamkeit
Felix Sand
5. Was uns antreibt: Emotionen,