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Dwivedi, Yogesh K. - Electronic Word of Mouth (eWOM) in the Marketing Context, ebook

Electronic Word of Mouth (eWOM) in the Marketing Context

Dwivedi, Yogesh K.

66,10€

Table of contents
1. Introduction
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
2. Traditional Word-of-Mouth (WOM)
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
3. Electronic Word-of-Mouth (eWOM)
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael