Essential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement!
During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now…
The definitive guide for using social media to build more effective organizations
Today's networking technologies-wikis, blogs, and social networking sites-are changing…
This important book includes case studies and practical strategies to help design learning activities within a course that will take advantage of social media in order to better meet pedagogical needs and increase the course effectiveness. Administrators will also…
Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.
You might already be social…
100 ways to tap into social media for a more profitable business
In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social…
Learn to design professional and effective social media profiles!
Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind…
Introduce your business to the world with this essential guide to social media marketing
Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn,…
…How Social Media Will Impact Marketing Media
Jagdish N. Sheth
2. Social Media Marketing: Evolution and Change
Shweta Sharma, H. V. Verma
3. Uniqueness of Social in the Overall SMAC Stack
Easwar Krishna Iyer
Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products…
…The Social Media Management Chain, How Social Media Influences Traditional Media
Mike Friedrichsen, Wolfgang Mühl-Benninghaus
Part II. Management…