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Bratton, Susan - Social Media Marketing: An Hour a Day, ebook

Social Media Marketing: An Hour a Day

Bratton, Susan


Updated with 100 pages of new content, this edition is better than ever
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social

Heggde, Githa - Social Media Marketing, ebook

Social Media Marketing

Heggde, Githa


Uniqueness of Social in the Overall SMAC Stack
Easwar Krishna Iyer
4. Lifecycle of Information on the Web: Implications for Aggregator Sites
H. V. Satyanarayana, T. M. Prasanna, G. Shainesh
5. Shadow Side of Social

Kreutzer, Ralf T. - Social-Media-Marketing kompakt, ebook

Social-Media-Marketing kompakt

Kreutzer, Ralf T.


Table of contents
1. Social Media und Social-Media-Marketing
Ralf T. Kreutzer
2. Ziele und Konzeption des Social-Media-Marketings
Ralf T. Kreutzer
3. Plattformen für den Einsatz des Social-Media-Marketings
Ralf T. Kreutzer
4. Ausgestaltung des Social-Media-Marketings
Ralf T. Kreutzer
5. Controlling

Connolly, John - The Social Organisation of Marketing, ebook

The Social Organisation of Marketing

Connolly, John


The Social Organisation of Marketing: An Introduction
John Connolly, Paddy Dolan
2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology
Jennifer Smith Maguire
3. Figurational Dynamics and the Function of Advertising at Arthur

Kelsey, Todd - Introduction to Social Media Marketing, ebook

Introduction to Social Media Marketing

Kelsey, Todd


Table of contents
1. The Basics of Having Fun and Building Skills
Todd Kelsey
2. Skillbox: Content
Todd Kelsey
3. Facebook Pages
Todd Kelsey
4. Facebook Ads
Todd Kelsey
5. Twitter
Todd Kelsey
6. LinkedIn
Todd Kelsey
7. Hootsuite
Todd Kelsey
8. Social Media Monitoring