How to skyrocket your profits - this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate,…
…Is Box Office Still Relevant?
2. Are the Most Expensive Movies the Most Successful?
3. Is Studio Size Important to Box Office Success?
4. What About Distribution, Exhibition and Timing Factors?
The tools you need to identify, obtain, record, and analyze data
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For…
…In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a…
—David Maister, author of Managing the Professional Service Firm
"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing…
…International Marketing Part1: Tales from Latin America
16. The Role of Consumer Acculturation in the Hispanic/Latino Panethnicity
Luis E. Torres, Phillip Hartley
17. Personal Cultural Orientation, Destination Brand Equity and Revisit Intention: Implications…
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores,…
How to take the lead with sustainable packaging design solutions
With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive…
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice…
From one of the leading experts in viral and social marketing-market your business effectively to today's customers
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling,…