Login

Search "online advertising"

Booth, David - Display Advertising: An Hour a Day, ebook

Display Advertising: An Hour a Day

Booth, David

26,40€

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign
The display business is online advertising's fastest growing field. Google and others are starting to provide

Dunay, Paul - Facebook Advertising For Dummies, ebook

Facebook Advertising For Dummies

Dunay, Paul

26,40€

Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.

Dahl, Gary - Advertising For Dummies, ebook

Advertising For Dummies

Dahl, Gary

21,10€

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are

Cao, Jie - Fraud Prevention in Online Digital Advertising, ebook

Fraud Prevention in Online Digital Advertising

Cao, Jie

58,65€

Table of contents
1. Introduction
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
2. Ad Ecosystems and Key Components
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
3.…

Eisend, Martin - Advances in Advertising Research VIII, ebook

Advances in Advertising Research VIII

Eisend, Martin

77,75€

Do Online Reviews Affect Customers Differently When They Are Actually Read?
Ewa Maslowska, Edward C. Malthouse, Vijay Viswanathan
6. Don’t Disturb the Dead: Consumers’ Attitude toward Promotional Messages on Post-Mortem Facebook Pages
Benjamin Boeuf,