Search "mass communications"

Cheng, Hong - The Handbook of International Advertising Research, ebook

The Handbook of International Advertising Research

Cheng, Hong


This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across…

Mandell, Laura - Breaking the Book: Print Humanities in the Digital Age, ebook

Breaking the Book: Print Humanities in the Digital Age

Mandell, Laura


Breaking the Book compares and contrasts the print with the digital revolution, emphasizing that those with one foot in manuscript and coterie print cultures have much to reveal to those of us who straddle mass print and new media.
Along with altering our notions of what constitutes

Amin, Emran Md - Chipless RFID Sensors, ebook

Chipless RFID Sensors

Amin, Emran Md


) Discussing innovative micro- and nano-fabrication processes including printing suitable for chipless RFID sensors Presenting a detailed case study on various real-world applications including retail, pharmaceutical, logistics, power, and construction industries
Chipless RFID Sensors is primarily

Carucci, John - Webinars For Dummies, ebook

Webinars For Dummies

Carucci, John


Gather an audience from around the globe with webinars
Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for…