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Middleton, Simon - What You Need to Know About Marketing, ebook

What You Need to Know About Marketing

Middleton, Simon

19,40€

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential,

Kermally, Sultan - Gurus On Marketing, ebook

Gurus On Marketing

Kermally, Sultan

27,60€

One stop résumé of the major 'gurus' who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarise, contrast and comment on the

Tybout, Alice - Kellogg on Marketing, ebook

Kellogg on Marketing

Tybout, Alice

29,80€

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses