Search "marketing analytics"

Loth, Alexander - Visual Analytics with Tableau, ebook

Visual Analytics with Tableau

Loth, Alexander


Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards.

Waisberg, Daniel - Google Analytics Integrations, ebook

Google Analytics Integrations

Waisberg, Daniel


Get a complete view of your customers and make your marketing analysis more meaningful
How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes

Cox, Emmett - Retail Analytics: The Secret Weapon, ebook

Retail Analytics: The Secret Weapon

Cox, Emmett


Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database

Gonçalves, Alex - Social Media Analytics Strategy, ebook

Social Media Analytics Strategy

Gonçalves, Alex


Defining Analytics in Social Media and Types of Analytics Tools
4. Analytics in Social Media
Alex Gonçalves
5. Dedicated vs. Hybrid Tools
Alex Gonçalves
6. Alexander and Frederik Peiniger
Alex Gonçalves
Part III. Differences of Social