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Petruzzellis, Luca - Rediscovering the Essentiality of Marketing, ebook

Rediscovering the Essentiality of Marketing

Petruzzellis, Luca

261,40€

Testing the Dual Pathway Model of Ad Persuasion Using Celebrity Endorsers
Tanya Drollinger, Schengchen Huang, Michael Basil
4. Antecedents of Attitude Toward SMS Advertising in the UK
Mehran Darabi, Peter Reeves, Sunil Sahadev
5. What Really Drives

Bruce, Duncan - Brand Enigma: Decoding the Secrets of your Brand, ebook

Brand Enigma: Decoding the Secrets of your Brand

Bruce, Duncan

38,70€

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business

Jodlbauer, Herbert - Modelling Value, ebook

Modelling Value

Jodlbauer, Herbert

190,65€

Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making
Jörg Kraigher-Krainer
11. Emotions in Organisational Buying Behaviour: A Qualitative Empirical Investigation in Austria
Andreas Zehetner, Corinna Engelhardt-Nowitzki,

Jeliazkov, Ivan - Bayesian Inference in the Social Sciences, ebook

Bayesian Inference in the Social Sciences

Jeliazkov, Ivan

124,25€

Presents new models, methods, and techniques and considers important real-world applications in political science, sociology, economics, marketing, and finance
Emphasizing interdisciplinary coverage, Bayesian Inference in the Social Sciences builds upon the recent growth in Bayesian methodology

Friedrichsen, Mike - Handbook of Social Media Management, ebook

Handbook of Social Media Management

Friedrichsen, Mike

266,90€

New Marketing Communication in Social Media Business
Wolfgang Mühl-Benninghaus
10. Social Networks as Marketing Tools for Media Companies
Alfonso Sánchez-Tabernero, Julián Villanueva, José Luis Orihuela
11.