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Leake, William - Complete B2B Online Marketing, ebook

Complete B2B Online Marketing

Leake, William


Learn to take full advantage of search and social media for B2B marketing
Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is

Carter, Ben - Digital Marketing For Dummies, UK Edition, ebook

Digital Marketing For Dummies, UK Edition

Carter, Ben


Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools

Gerstman, Richard  - Branding @ the digital age, ebook

Branding @ the digital age

Gerstman, Richard


The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience