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Mueller, John Paul - CSS3 For Dummies, ebook

CSS3 For Dummies

Mueller, John Paul


Things like better mobility, cleaner code, less maintenance, and basic interactivity without JavaScript are just a few. Get thoroughly up to speed on CSS3 with CSS3 For Dummies. Whether you're a web developer or designer with a lot or very little experience in HTML

Goodman, Danny - JavaScript<sup>&#174;</sup> Bible, ebook

JavaScript® Bible

Goodman, Danny


The bestselling JavaScript reference, now updated to reflect changes in technology and best practices
As the most comprehensive book on the market, the JavaScript Bible is a classic bestseller that keeps you up to date on the latest changes in JavaScript, the leading technology for incorporating interactivity

Kitchen, Philip J. - Integrated Communications in the Postmodern Era, ebook

Integrated Communications in the Postmodern Era

Kitchen, Philip J.


The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity
Bayram Zafer Erdoğan, Tolga Torun
7. Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example
Selin Türkel, Aysun Akan

Christodoulides, George - Advances in Advertising Research (Vol. VII), ebook

Advances in Advertising Research (Vol. VII)

Christodoulides, George


Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms
Johanna Schwenk, Verena Hüttl-Maack
5. Communicating through Brand Websites to Create Unique Brands

Rosengren, Sara - Advances in Advertising Research (Vol. IV), ebook

Advances in Advertising Research (Vol. IV)

Rosengren, Sara


Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach
Polyxeni (Jenny) Palla, Rodoula H. Tsiotsou, Yorgos C. Zotos
11. Message Framing: How Source Credibility Moderates the Effects of Outcome

Nelson, Matthew L. - Value Creation in E-Business Management, ebook

Value Creation in E-Business Management

Nelson, Matthew L.


Trust-Building in Electronic Markets: Relative Importance and Interaction Effects of Trust-Building Mechanisms
Stefan Tams
13. Pricing Strategy in Online Retailing Marketplaces of Homogeneous Goods: Should High Reputation Seller Charge More?
Yuewen Liu,