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Poltorak, Alexander I. - Essentials of Intellectual Property, ebook

Essentials of Intellectual Property

Poltorak, Alexander I.

39,60€

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will

DeMatteis, Bob - Essentials of Patents, ebook

Essentials of Patents

DeMatteis, Bob

35,20€

It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials

Cresanti, Robert C. - Business Power: Creating New Wealth from IP Assets, ebook

Business Power: Creating New Wealth from IP Assets

Cresanti, Robert C.

30,80€

Martin Fleming, Vice President, Corporate Strategy IBM Corporation
"It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection