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Chiaravalle, Bill - Branding For Dummies, ebook

Branding For Dummies

Chiaravalle, Bill

24,80€

Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve,

Chritton, Susan - Personal Branding For Dummies, ebook

Personal Branding For Dummies

Chritton, Susan

24,80€

The simple guide to managing your personal brand, a vital element of success in the professional world
Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other

Chiaravalle, Bill - Branding For Dummies, ebook

Branding For Dummies

Chiaravalle, Bill

23,80€

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates