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Ng, Deborah - Online Community Management For Dummies, ebook

Online Community Management For Dummies

Ng, Deborah


Learn to manage, grow, and communicate with your online community
Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective

Bender, Jonathan - LEGO: A Love Story, ebook

LEGO: A Love Story

Bender, Jonathan


An adult LEGO fan's dual quest: to build with bricks and build a family
There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder

Haydon, John - Facebook Marketing All-in-One For Dummies, ebook

Facebook Marketing All-in-One For Dummies

Haydon, John


Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social media platform

Buchowski, Michał - New Ethnographies of Football in Europe, ebook

New Ethnographies of Football in Europe

Buchowski, Michał


The Paradoxes of Politicisation: Fan Initiatives in Zagreb, Croatia
Andrew Hodges, Paul Stubbs
5. We Are One! Or Are We?
Hani Zubida
Part III. Agency
6. Hegemony in Question? Euro 2012 and Local Politics in the City of Poznań
Małgorzata Z.