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Lieven, Theo - Brand Gender, ebook

Brand Gender

Lieven, Theo


Global Branding with Brand Gender and Brand Equity
Theo Lieven
4. Androgyny, Consumers’ Biological Sex, and Cultural Differences
Theo Lieven
5. Brand Gender and Equity Through Brand Design
Theo Lieven

Kucuk, S. Umit - Brand Hate, ebook

Brand Hate

Kucuk, S. Umit


Table of contents
1. What Is Hate?
S. Umit Kucuk
2. What Is Brand Hate?
S. Umit Kucuk
3. Antecedents of Brand Hate
S. Umit Kucuk
4. Consequences of Brand Hate
S. Umit Kucuk
5. Semiotics of Brand Hate
S. Umit Kucuk
6. Legality of Brand Hate
S. Umit Kucuk
7. Managing Brand Hate

Atwal, Glyn - Luxury Brands in China and India, ebook

Luxury Brands in China and India

Atwal, Glyn


Table of contents
1. A New Reality
Glyn Atwal, Douglas Bryson
2. Luxury Dilemmas
Glyn Atwal, Douglas Bryson
3. The Aspirational Rich
Glyn Atwal, Douglas Bryson
4. The Super-Rich
Glyn Atwal, Douglas Bryson
5. Faking Luxury

Chritton, Susan - Personal Branding For Dummies, ebook

Personal Branding For Dummies

Chritton, Susan


The simple guide to managing your personal brand, a vital element of success in the professional world
Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other

Levy, Andrew - Secrets of Success in Brand Licensing, ebook

Secrets of Success in Brand Licensing

Levy, Andrew


Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic

Theobald, Elke - Brand Evolution, ebook

Brand Evolution

Theobald, Elke


Strengthening the global brand profile of Siemens Home Appliances through social media: The challenge of being consistent and flexible at the same time
Christoph Kilian, Mirjam Jentschke
28. Shoppst du noch oder erlebst du schon?
Mareike Reiber

Leake, William - Complete B2B Online Marketing, ebook

Complete B2B Online Marketing

Leake, William


Learn to take full advantage of search and social media for B2B marketing
Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are