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Aaker, David A. - Brand Relevance: Making Competitors Irrelevant, ebook

Brand Relevance: Making Competitors Irrelevant

Aaker, David A.


Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains

 - Insiders' Guide to Technology-Assisted Review (TAR), ebook

Insiders' Guide to Technology-Assisted Review (TAR)


Understand TAR mechanics, processes, and technologies, as taught by EY experts
Insider’s Guide to Technology-Assisted Review provides professionals with a thorough understanding of the process that is becoming increasingly important to the legal industry. With detailed discussion

Rogers, Scott - Swipe This!: The Guide to Great Tablet Game Design, ebook

Swipe This!: The Guide to Great Tablet Game Design

Rogers, Scott


Learn to design games for tablets from a renowned game designer!
Eager to start designing games for tablets but not sure where to start? Look no further! Gaming guru Scott Rogers has his finger on the pulse of tablet game design and is willing to impart his wisdom and secrets for designing