Search "happy customer"

Harmeling, Colleen M. - Customer Engagement Marketing, ebook

Customer Engagement Marketing

Harmeling, Colleen M.


Measuring and Managing Customer Engagement Value Through the Customer Journey
Rajkumar Venkatesan, J. Andrew Petersen, Leandro Guissoni
4. Customer Engagement Through Personalization and Customization
Alexander Bleier, Arne Keyser, Katrien Verleye

Leppänen, Erkki - What Customers Really Want, ebook

What Customers Really Want

Leppänen, Erkki


Buying certain products and services makes us feel happy, respected, beautiful and successful. A consumer inside all of us actively seeks pleasure and avoids displeasure. Pleasant experiences have been an important part of the economy for thousands of years. In ancient