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Collier, Marsha - Social Media Commerce For Dummies, ebook

Social Media Commerce For Dummies

Collier, Marsha


Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient

Neher, Krista - Visual Social Marketing For Dummies, ebook

Visual Social Marketing For Dummies

Neher, Krista


Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social

Leake, William - Complete B2B Online Marketing, ebook

Complete B2B Online Marketing

Leake, William


Learn to take full advantage of search and social media for B2B marketing
Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social

Waters, Joe - Cause Marketing For Dummies, ebook

Cause Marketing For Dummies

Waters, Joe


Create a mutually beneficial partnership between nonprofit and for-profit enterprises
Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com,

Sweezey, Mathew - Marketing Automation For Dummies, ebook

Marketing Automation For Dummies

Sweezey, Mathew


A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes

Fishkin, Rand - Inbound Marketing and SEO: Insights from the Moz Blog, ebook

Inbound Marketing and SEO: Insights from the Moz Blog

Fishkin, Rand


Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing