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Black, Caroline - The PR Practitioner's Desktop Guide, ebook

The PR Practitioner's Desktop Guide

Black, Caroline

31,30€

What is this Report about? · Desktop Guides are a successful series of books which act as a practical source of reference, guidance, techniques and best practice. · The style and lay-out are clear and concise, with an abundance of valuable summaries,

Boyd, Linzi - Brand Famous: How to get everyone talking about your business, ebook

Brand Famous: How to get everyone talking about your business

Boyd, Linzi

22,05€

 Discover what tactics will actually make your businessor product a desirable, recognisable brandLearn how to maximize ‘new school’ brand buildingapproaches for today’s consumer worldGain insights on common mistakes to avoid when building yourbrandRead about some of Linzi’s

Foster, Chris - Reputation Strategy and Analytics in a Hyper-Connected World, ebook

Reputation Strategy and Analytics in a Hyper-Connected World

Foster, Chris

37,20€

Reputation management techniques that work amidst the unceasing flow of information
Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book