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Holtforth, Dominik Große - Schlüsselfaktoren im E-Commerce, ebook

Schlüsselfaktoren im E-Commerce

Holtforth, Dominik Große


Table of contents
1. Einleitung
Dominik Große Holtforth
2. Die Erfolgsfaktoren der Digitalisierung im Überblick
Dominik Große Holtforth
3. Digitale Innovationen im E-Commerce
Dominik Große Holtforth
4. Plattformwachstum durch Skaleneffekte
Dominik Große Holtforth
5. Data Driven Marketing

Zheng, Qin - Introduction to E-commerce, ebook

Introduction to E-commerce

Zheng, Qin


E-commerce and International Trade
Qin Zheng, Shundong Li, Yi Han, Jinchun Dong, Lixiang Yan, Jun Qin
12. Network Application Psychology
Qin Zheng, Shundong Li, Yi Han, Jinchun Dong, Lixiang Yan, Jun Qin
13. E-commerce

Buccafurri, Francesco - E-Commerce and Web Technologies, ebook

E-Commerce and Web Technologies

Buccafurri, Francesco


Table of contents
1. Resource Recommendation in Collaborative Tagging Applications
Jonathan Gemmell, Thomas Schimoler, Bamshad Mobasher, Robin Burke
2. Combining Collaborative and Content-Based Techniques for Tag Recommendation
Cataldo Musto, Fedelucio Narducci, Pasquale Lops, Marco Gemmis
3. Category Recommendation

Lotz, Patricia - E-Commerce und Datenschutzrecht im Konflikt, ebook

E-Commerce und Datenschutzrecht im Konflikt

Lotz, Patricia


Table of contents
1. Mehr als nur eine Klausel im Impressum – Webtracking
Patricia Lotz
2. Wo Du bist, zeigt wer Du bist – Geolokalisierung
Patricia Lotz
3. I like & Co. – Einbindung von Social-Media-Kanälen und User-Content

Gil-Pechuán, Ignacio - Strategies in E-Business, ebook

Strategies in E-Business

Gil-Pechuán, Ignacio


Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa
Geovanny Perdomo, Claudia Alvarez, David Urbano
5. Website Effectiveness for Tourism Accommodation Companies
Carlos Devece, Rafael Lapiedra, Daniel Palacios
6. Gender in the

Nelson, Matthew L. - Sustainable e-Business Management, ebook

Sustainable e-Business Management

Nelson, Matthew L.


Dynamic Revenue Model Design in the Online Services Business: Two Cases in Japan
Masao Kakihara
2. Pricing of Content Services – An Empirical Investigation of Music as a Service
Jonathan Doerr, Alexander Benlian, Johannes Vetter, Thomas Hess
3. Informational