Search "data based marketing"

Semmelroth, David - Data Driven Marketing For Dummies, ebook

Data Driven Marketing For Dummies

Semmelroth, David


Embrace data and use it to sell and market your products
Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data

Allenby, Greg M. - Bayesian Statistics and Marketing, ebook

Bayesian Statistics and Marketing

Allenby, Greg M.


The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over

Boire, Richard - Data Mining for Managers, ebook

Data Mining for Managers

Boire, Richard


Growth of Data Mining—An Historical Perspective
Richard Boire
3. Data Mining in the New Economy
Richard Boire
4. Using Data Mining for CRM Evaluation
Richard Boire
5. The Data

Miller, Scott Anderson - Inbound Marketing For Dummies, ebook

Inbound Marketing For Dummies

Miller, Scott Anderson


In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether

Montanari, Angela - Data Science, ebook

Data Science

Montanari, Angela


Missing Data Imputation and Its Effect on the Accuracy of Classification
Lynette A. Hunt
2. On Coupling Robust Estimation with Regularization for High-Dimensional Data
Jan Kalina, Jaroslav Hlinka
3. Classification Methods in the Research on the Financial