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Pigues, D. Keith - Winning with Customers: A Playbook for B2B, ebook

Winning with Customers: A Playbook for B2B

Pigues, D. Keith

64,50€

Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships

Dunkel, Wolfgang - Customers at Work, ebook

Customers at Work

Dunkel, Wolfgang

124,40€

Customers and Service Workers at Work
4. Interactive Work: A Theoretical and Empirical Approach to the Study of Service Interactions
Wolfgang Dunkel, Margit Weihrich
5. Management by Customers and Customer Control: (Im-)Balances

McKean, John - Customers Are People ... The Human Touch :, ebook

Customers Are People ... The Human Touch :

McKean, John

55,10€

Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical…

Ryals, Lynette - Managing Customers Profitably, ebook

Managing Customers Profitably

Ryals, Lynette

44,70€

It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.
It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples

McKean, John - Managing Customers Through Economic Cycles, ebook

Managing Customers Through Economic Cycles

McKean, John

From 30,50€

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.
"The business case for continuing