Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships…
…Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to…
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven…
…Customers and Service Workers at Work
4. Interactive Work: A Theoretical and Empirical Approach to the Study of Service Interactions
Wolfgang Dunkel, Margit Weihrich
5. Management by Customers and Customer Control: (Im-)Balances…
--Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida
"Anderson knocks another one out of the park with How to Deal with Difficult Customers! The problem is real; Anderson's solutions make sense and, as always, he makes you…
…What the Future May Hold for Customer Compliance Businesses, their Customers and Competitors
Edward Kasabov, Alex Warlow
Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your company's profits by working smarter,…
Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical…
…It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.
It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples…
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.
"The business case for continuing…