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Grigoroudis, Evangelos - Customer Satisfaction Evaluation, ebook

Customer Satisfaction Evaluation

Grigoroudis, Evangelos

124,00€

Table of contents
1. Introduction
Evangelos Grigoroudis, Yannis Siskos
2. Basic Methodological Approaches
Evangelos Grigoroudis, Yannis Siskos
3. Other Methodological Approaches
Evangelos Grigoroudis, Yannis Siskos
4. MUSA: Multicriteria Satisfaction Analysis
Evangelos Grigoroudis, Yannis Siskos
5.

Giudice, Manlio Del - The Satisfaction of Change, ebook

The Satisfaction of Change

Giudice, Manlio Del

152,05€

A Model of Customer Retention in Business-Intensive Markets
Manlio Giudice, Maria Rosaria Della Peruta
4. Shopping Scripts and Resistance to Change: An Empirical Verification in Business-to-Business Digital Markets
Manlio Giudice, Maria Rosaria Della Peruta
5.

Roberts-Phelps, Graham - Customer Relationship Management, ebook

Customer Relationship Management

Roberts-Phelps, Graham

29,50€

Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business. This book explains