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Roberts-Phelps, Graham - Customer Relationship Management, ebook

Customer Relationship Management

Roberts-Phelps, Graham

29,50€

Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of

Alt, Rainer - Social Customer Relationship Management, ebook

Social Customer Relationship Management

Alt, Rainer

29,70€

Table of contents
1. Einleitung
Rainer Alt, Olaf Reinhold
2. Social CRM-Anwendungsbeispiele
Rainer Alt, Olaf Reinhold
3. Social CRM-Anwendungssysteme
Rainer Alt, Olaf Reinhold
4. Social CRM-Gestaltungsbereiche
Rainer Alt,…

Cavallone, Mauro - Marketing and Customer Loyalty, ebook

Marketing and Customer Loyalty

Cavallone, Mauro

107,60€

Table of contents
1. A Brief History of Marketing—65-Years of Journey from 1948 to 2013
Mauro Cavallone
2. Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
Mauro Cavallone
3. TES Marketing
Mauro…

Cartwright, Roger - Customer Relationships, ebook

Customer Relationships

Cartwright, Roger

10,40€

This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Helmke, Stefan - Effektives Customer Relationship Management, ebook

Effektives Customer Relationship Management

Helmke, Stefan

70,50€

Szenarien, Wargaming und Simulationen als zukunfts- und entscheidungsorientierte Instrumente im Customer-Relationship-Management
Mario Stoffels
21. CRM in der Praxis – die Auswahl des passenden CRM ist gar nicht so einfach