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Fisk, Peter - Customer Genius, ebook

Customer Genius

Fisk, Peter


The old ways of attracting, serving and retaining customers no longer work. Google has become the starting point for most customer interactions today. Technology enables customers to have the upper hand in a negotiation.

Roune, Timo - Selling Results Solutions, ebook

Selling Results Solutions

Roune, Timo


Customers prefer to pay for results in use, not for features and benefits, which requires a new frame of mind in selling. Understanding customers’ service needs and expectations is the basis