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Etherington, Lyn - Customer Loyalty, ebook

Customer Loyalty

Etherington, Lyn

69,10€

Lessons in customer loyalty from the past
Sionade Robinson, Lyn Etherington
3. New customers, new challenges
Sionade Robinson, Lyn Etherington
4. The benefits of winning customer

Cavallone, Mauro - Marketing and Customer Loyalty, ebook

Marketing and Customer Loyalty

Cavallone, Mauro

107,60€

Table of contents
1. A Brief History of Marketing—65-Years of Journey from 1948 to 2013
Mauro Cavallone
2. Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
Mauro Cavallone
3. TES Marketing
Mauro…

Barnes, Roy - Customer Experience For Dummies, ebook

Customer Experience For Dummies

Barnes, Roy

26,80€

Gain, engage, and retain customers with positive experiences
A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers

Schüller, Anne M. - Total Loyalty Marketing, ebook

Total Loyalty Marketing

Schüller, Anne M.

34,60€

Die Total-Loyalty-Marketing-Analyse
Anne M. Schüller, Gerhard Fuchs
3. Die strategischen Grundlagen für Loyalität
Anne M. Schüller, Gerhard Fuchs
4. Der Baukasten der Loyalität
Anne M. Schüller, Gerhard Fuchs
5. Die Loyalitätstreppe des