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Roberts-Phelps, Graham - Customer Relationship Management, ebook

Customer Relationship Management

Roberts-Phelps, Graham


Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of

Pinto, Jeffrey K. - Building Customer-Based Project Organizations, ebook

Building Customer-Based Project Organizations

Pinto, Jeffrey K.


How to Ensure That the Customer Is Truly Your Number One Priority
How do winning organizations such as General Electric, Ericsson, and Nokia use project management to reduce time to market, trim inventory and supplier costs, and minimize obsolescence in their product lines? Why