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Roberts-Phelps, Graham - Customer Relationship Management, ebook

Customer Relationship Management

Roberts-Phelps, Graham


Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business. This book explains

Barnes, Roy - Customer Experience For Dummies, ebook

Customer Experience For Dummies

Barnes, Roy


Gain, engage, and retain customers with positive experiences
A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers

Dibeehi, Qaalfa - Customer Experience, ebook

Customer Experience

Dibeehi, Qaalfa


Table of contents
1. Reflections of the authors, Colin, Qaalfa and Steven …
Colin Shaw, Qaalfa Dibeehi, Steven Walden
2. Experience psychology: the new field and the end of the marketing Four Ps
Colin Shaw, Qaalfa Dibeehi, Steven Walden