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Bratton, Susan - Social Media Marketing: An Hour a Day, ebook

Social Media Marketing: An Hour a Day

Bratton, Susan

29,80€

Updated with 100 pages of new content, this edition is better than ever
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media

Al-Deen, Hana S. Noor - Social Media and Strategie Communications, ebook

Social Media and Strategie Communications

Al-Deen, Hana S. Noor

106,45€

Advertising in Social Network Games: How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages
Jin Kyun Lee, Sara Steffes Hansen
2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship

Neher, Krista - Visual Social Marketing For Dummies, ebook

Visual Social Marketing For Dummies

Neher, Krista

24,80€

Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media

 - Dialogmarketing Perspektiven 2016/2017, ebook

Dialogmarketing Perspektiven 2016/2017

55,55€

User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
Carsten W. Hennig, Oliver Ruf, Matthias Schulten
10. Kooperative Monetarisierung auf YouTube – Gestaltungsoptionen

Petruzzellis, Luca - Rediscovering the Essentiality of Marketing, ebook

Rediscovering the Essentiality of Marketing

Petruzzellis, Luca

261,40€

The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
Silke Bambauer-Sachse, Priska Heinzle
2. Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Framework
Yi-Fen Liu, I-Ling Ling, Jacob Y.

Noam, Eli M. - Peer-to-Peer Video, ebook

Peer-to-Peer Video

Noam, Eli M.

43,40€

The Economics of User Generated Content and Peer-to-Peer: The Commons as the Enabler of Commerce
Eli M. Noam
2. Peer-to-Peer Media File Sharing: From Copyright Crisis to Market?
W. Edward Steinmueller
3. The Economics