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Petruzzellis, Luca - Rediscovering the Essentiality of Marketing, ebook

Rediscovering the Essentiality of Marketing

Petruzzellis, Luca

261,40€

Psychological Distance in Cause-Related Product Buying Decisions
Tao Xue, Sarah Hong Xiao, Gopalkrishnan R. Iyer
Part V. Digital and Social Media Marketing
42. Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
Caroline