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Gerstman, Richard  - Branding @ the digital age, ebook

Branding @ the digital age

Gerstman, Richard


Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be

Chiaravalle, Bill - Branding For Dummies, ebook

Branding For Dummies

Chiaravalle, Bill


Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define

Chritton, Susan - Personal Branding For Dummies, ebook

Personal Branding For Dummies

Chritton, Susan


Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.
Personal Branding For Dummies covers everything you need

Aaker, David A. - Brand Relevance: Making Competitors Irrelevant, ebook

Brand Relevance: Making Competitors Irrelevant

Aaker, David A.


Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics,

Thomases, Hollis - Twitter Marketing: An Hour a Day, ebook

Twitter Marketing: An Hour a Day

Thomases, Hollis


She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and

 - Starting a Business All-In-One For Dummies, ebook

Starting a Business All-In-One For Dummies


Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!
The information inside is