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Gerstman, Richard  - Branding @ the digital age, ebook

Branding @ the digital age

Gerstman, Richard

41,70€

Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be

Chiaravalle, Bill - Branding For Dummies, ebook

Branding For Dummies

Chiaravalle, Bill

24,80€

Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define

Larsen, Friðrik - Energy Branding, ebook

Energy Branding

Larsen, Friðrik

66,10€

Table of contents
1. Introduction
Friðrik Larsen
2. Branding and Related Research Fields
Friðrik Larsen
3. Overview of Liberalization
Friðrik Larsen
4. Liberalization and Consumer Perception
Friðrik Larsen
5. Electric Marketing Myopia
Friðrik Larsen
6. The Ingredients of an Energy

Mosley, Richard - Employer Branding For Dummies, ebook

Employer Branding For Dummies

Mosley, Richard

30,50€

Attract the very best talent with a compelling employer brand!
Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable

Chritton, Susan - Personal Branding For Dummies, ebook

Personal Branding For Dummies

Chritton, Susan

24,80€

Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.
Personal Branding For Dummies covers everything you need

Chritton, Susan - Personal Branding For Dummies, ebook

Personal Branding For Dummies

Chritton, Susan

28,25€

The simple guide to managing your personal brand, a vital element of success in the professional world
Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition