Search "books on brand strategy"

Aaker, David A. - Brand Relevance: Making Competitors Irrelevant, ebook

Brand Relevance: Making Competitors Irrelevant

Aaker, David A.


Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains

Gerstman, Richard  - Branding @ the digital age, ebook

Branding @ the digital age

Gerstman, Richard


Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy

Thomases, Hollis - Twitter Marketing: An Hour a Day, ebook

Twitter Marketing: An Hour a Day

Thomases, Hollis


Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Kotler, Milton - Market Your Way to Growth: 8 Ways to Win, ebook

Market Your Way to Growth: 8 Ways to Win

Kotler, Milton


Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market

Cario, Jennifer Evans - Pinterest Marketing: An Hour a Day, ebook

Pinterest Marketing: An Hour a Day

Cario, Jennifer Evans


Develop and implement a Pinterest marketing strategy with this step-by-step guide
Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step,