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Boire, Richard - Data Mining for Managers, ebook

Data Mining for Managers

Boire, Richard


Growth of Data Mining—An Historical Perspective
Richard Boire
3. Data Mining in the New Economy
Richard Boire
4. Using Data Mining for CRM Evaluation
Richard Boire
5. The Data

Petruzzellis, Luca - Rediscovering the Essentiality of Marketing, ebook

Rediscovering the Essentiality of Marketing

Petruzzellis, Luca


Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Teresa Heath, Lisa O’Malley
31. Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying Behavior
Othman Boujena, Isabelle Ulrich,

Benghozi, Pierre‐Jean - Digital Enterprise Design & Management, ebook

Digital Enterprise Design & Management

Benghozi, Pierre‐Jean


A Dynamic Agent-Based Modeling Framework for Digital Business Models: Applications to Facebook and a Popular Portuguese Online Classifieds Website
Aneesh Zutshi, António Grilo, Ricardo Jardim-Gonçalves
11. The Impact of 3D Printing Technologies on Business