Search "behavioral finance guide"

Altman, Morris - Behavioral Economics For Dummies, ebook

Behavioral Economics For Dummies

Altman, Morris


A guide to the study of how and why you really make financial decisions
While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of

Hens, Thorsten - Behavioural Finance for Private Banking, ebook

Behavioural Finance for Private Banking

Hens, Thorsten


A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives,