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Altman, Morris - Behavioral Economics For Dummies, ebook

Behavioral Economics For Dummies

Altman, Morris

20,80€

A guide to the study of how and why you really make financial decisions
While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of

Hens, Thorsten - Behavioural Finance for Private Banking, ebook

Behavioural Finance for Private Banking

Hens, Thorsten

70,70€

A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives,